5 ways enterprises are monetizing APIs

February 10, 2025 William McKinney

Are you delivering business capabilities you can monetize? It’s a question enterprises should ask themselves. APIs can create new opportunities and revenue streams when treated as more than technical interfaces.

Nearly half (47%) of decision-makers in Axway’s latest State of

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William McKinney

William McKinney is the Senior Director, Platform Marketing. William is an experienced marketing executive responsible for creating data-driven marketing programs and positioning Axway's Amplify Platform in an intensely competitive environment. In this role, he helps enterprises clarify their API challenges, bridge the gap between IT and business, and design innovative digital experiences – for their own teams as well as their customers. Specializing in B2B solutions to Fortune 1000 companies, William’s previous experience includes delivering results for IBM, HP, and JD Edwards. He enjoys simplifying the complex in a way that helps leaders turn ideas into action with measurable results. William loves the outdoors and enjoys hiking, biking, and camping. A graduate of Baylor University, he lives in Littleton, Colorado.

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