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A propos de l'auteur
Plus de contenu de William McKinney


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A propos de l'auteur
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William McKinney is the Senior Director, Platform Marketing. William is an experienced marketing executive responsible for creating data-driven marketing programs and positioning Axway's Amplify Platform in an intensely competitive environment. In this role, he helps enterprises clarify their API challenges, bridge the gap between IT and business, and design innovative digital experiences – for their own teams as well as their customers. Specializing in B2B solutions to Fortune 1000 companies, William’s previous experience includes delivering results for IBM, HP, and JD Edwards. He enjoys simplifying the complex in a way that helps leaders turn ideas into action with measurable results. William loves the outdoors and enjoys hiking, biking, and camping. A graduate of Baylor University, he lives in Littleton, Colorado.
Plus de contenu de William McKinney

In today’s digital enterprise, integration engines are essential for connecting systems and orchestrating workflows. But relying on a standalone engine—whether it’s Talend or another point...

Axway, a 74Software company (Euronext: 74SW) and global leader in API management, MFT, and B2B integration solutions, has been named a winner of the 2025 EMEA AWS Regional Partner Award, an award...

When I asked ChatGPT about the state of air traffic in 2025, the answer was staggering: 5.2 billion passengers—a 6.7% increase post-COVID, according to IATA, mentioned as the data source. That’s...

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I had the pleasure of speaking on September 25 at the Tech & Financial Directions conference organised by L’Agefi, on a theme that strongly echoes the challenges our clients face today: “No...

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Since the introduction of MCP by Anthropic in November 2024, there has been an explosion of MCP adoption, both by vendors supporting the protocol and customers implementing it. MCP‘s primary...

Overview Amplify Engage has long supported webhook-based event notifications, enabling platform administrators to respond to events such as: New APIs being discovered API lifecycle state...

My day was off to a bad start. Just when I was looking forward to my first coffee, that darn Nespresso explodes into light and heat! A few months ago, I would have logged on to Amazon or Best Buy, …

When it comes to integration solutions and B2B technology, delivering a great product is only part of the equation. True success comes when customers achieve their desired outcomes. That’s where...
